CityLand Education
CityLand Education (CE) is thrilled to start the year with an exciting partnership with EHL, the best hospitality school in the world, which confirms our confidence in the tourism potential of Vietnam. By venturing into the education industry, CityLand is not only strengthening its position as a leading Vietnamese group but also fully engaging into its corporate social responsibility policy.
“Learning is a passion and creativeness is a success”
Mr Duc Liem Bui
Chairman – CityLand Education
Hotel Academy
Viet Nam
Our world class curriculum is designed by EHL (ranked number 1 in the world, QS World Ranking, 2022) to ensure that you are set up for success and ready for employment. During your training at Hotel Academy Viet Nam we will help you to build a strong hospitality mindset and equip you with the skills to deliver world class service.
Visit EHL
The story behind
A Swiss story –
The Apprenticeship System
There has never been a larger need for skilled people in the hospitality industry before. With every 10th person working in tourism and hospitality and the world moving towards the tertiary sector, skill training will be the key differentiator for people, organizations, and countries.
More than 100 years ago, Switzerland has established the federal VET system, an unmatched applied skill training system for all professions and trades.
Accessible for all individuals, 2/3 of Swiss citizens train in this system, sustaining wealth, innovation & quality on all levels of society.
EHL Group Introduction
Value for Our Learners
Mr. Patrick Basset
Board of Director –
Cityland Education
Career
- Board of Director - Cityland Education
- Senior Partner - Nova Asset Management
- Board of Advisor - EHL Singapore
- Board of Advisor - Ecole Paul Dubrule
- Board of Advisor & Consultant - Narai Hospitality Group
- Chief Operating Officer AccorHotels Upper Southeast & Northeast Asia and
the Maldives – Accor
About
Patrick Basset has extensive experience in managing Hospitality Business units covering the Development, Operation, Human Resource, Marketing and Distribution aspects of hotel Management and Franchise which enabled him to celebrate many successes in the hospitality industry throughout the world.
He started his career with Starwood in the middle East in F&B Management. He was then recruited by Accor in 1983 where he spent 38 years through various senior executive roles in the Middle East, Africa, Europe and Asia with AccorHotels, successively as Executive General Manager for Thailand; Director of Operations - AccorHotels Thailand, Cambodia, Myanmar, Laos and Vietnam; Chief Executive for Ibis Thailand; and Chief Executive of AccorHotels Greater China, South Korea, Hong Kong and the Philippines.
Patrick returned to France in 1997 to take responsibility for the development and worldwide roll- out of AccorHotels’s new Distribution system (TARS), before returning to Asia three years later to oversee Accor business Units in Singapore, India, Malaysia and Vietnam.
He then took over the region of Thailand, Vietnam, Cambodia, Laos, Myanmar, the Philippines, South Korea, Japan, and the Maldives ending up with 200 hotels in operation and another 120 under development through all brands from Raffles, Fairmont, Sofitel, Novotel, Ibis, Mondrian, etc.… with over 36,000rooms and 27,000 employees.
Finally, his last mission with Accor was to manage the Change Management with assisting in the re-structuring of the Accor worldwide organization.
He was involved in several Worldwide committee for Accor in the fields of Marketing (Luxury brands), Diversity and Inclusion and Sustainability policies, Risk Management.
Has managed several key projects for Accor, including integration of new companies and related brands acquired (FRS, Movenpick, Century…)
Patrick always placed the emphasis in his career in the development of people and upon his retirement from Accor in 2021, he got involved in the development and supervision of several school in Singapore, Cambodia and now Vietnam.
He is keen developer as his track record would demonstrate, and always maintained cooperative and harmonious relation with private or institutional investors.
He was also a key driver behind the meteoric rise of Accor in ASPAC, growing from 50 hotels in the early 1990s to over 1200 hotels and another 500 under development by 2021.
He has developed and managed several Property and Operational Joint Ventures in India, Korea, and The Philippines.
Patrick Basset received the” Bernache d’Honneur” from Accor being the highest distinction awarded by the group.
He is a Commercial Counselor for the French Ministry of Foreign Trade since 1988, now actively involved in Southeast Asia.
Mr. John A. Daly
General Director & Dean –
Hotel Academy Phu Quoc
Career
- General Director & Dean – Hotel Academy Phu Quoc
- Board of Directors - The International Centre of Excellence in Tourism and Hospitality Education (THE-ICE)
- Director of Quality Assurance – Swiss Education Group
- Dean – Hotel Institute Montreux
- Assistant Dean & Programs Manager – Northwood University
Education
- E-Learning Ecologies Certificate – University of Illinois
- Master of Education – University of Derby
- Certificate in Higher Education – Open University
- MA International Tourism – University of Limerick
- BA, Hotel Management – GMIT
About
John A. Daly is General Director and Dean at Hotel Academy Phu Quoc. He is also a member of the Board of Directors of ‘The International Centre of Excellence in Tourism and Hospitality Education’ (THE-ICE).
With a background in hospitality and trainings in Ireland, John acquired a BA in Hotel Management from GMIT in 1995 and later received an MSc in International Tourism from the University of Limerick in 2003. He completed a Certificate in Higher Education from the Open University in 2006 and a Master of Education degree from the University of Derby in 2017. John also holds a professional certificate in e- Learning Ecologies from the University of Illinois.
After 10 years working in the hospitality industry at 4- and 5-star hotels in New York, Paris, Malta, France and Ireland, John became a full lecturer at the Montreux Hotel Institute, Switzerland in 2003 and then was transferred to take the Manager position for the Hospitality Professional Training Program at Northwood University. John was then promoted to become the Principal of the Montreux Hotel Institute in 2010. In 2015, he became the Director of Quality Assurance, for Switzerland's biggest provider of hospitality education, Swiss Education Group, to oversee the quality, accreditation, and development of faculty for five hospitality schools.
Some of his achievements include acquiring the Swiss and International Accreditation for 5 schools, leading projects for the world's first hospitality training school to be recognized with ‘Apple Distinguished Schools’ and being ranked first in the top 5 quality among the top 10 hotel schools in the world (QS Rankings).
John's areas of expertise include academic leadership, academic quality assurance, operation management, trainers training, academic and professional development.
Mrs. VŨ Khánh Linh
- Founder/Director -
Key Hospitality Consulting (France) - Vice-Chair of the Board of Directors & CEO – Cityland Education
Career
- Vice-Chair of the Board of Directors & CEO – Cityland Education
- Director - Key Hospitality Consulting (France)
- Development Manager Vietnam – Accor
Education
- Certificate Program - Harvard Business School
- Executive MBA Global Asia - Columbia Business School
- Executive MBA Global Asia – London Business Schoool
- Executive MBA Global Asia – The University of Hong Kong
- Executive Education, Human Resources Management – INSEAD
- BA, International Trade – ESCE International Business School
About
Since 2009, Mrs. Linh Vu has advised investors in Southeast Asia with her own business, Key Hospitality Consulting. In her position, she is involved in hotel development, investment strategy, negotiations with hotel operators and hotel owners. She has chaired and completed many hotel business transitions of various brands such as Fairmont, Hyatt Place, Novotel, and Hilton…
Most recently, she supported one of the major real estate developers in Vietnam to turn the overall concept of the Rạch Tràm Bay Resort (172 ha) on the Phu Quoc Island, into a green destination.
In 2020, she completed a Certificate Program at Harvard Business School to become a Corporate Director and in January 2021, she was appointed as the Vice-Chairwoman of the Board of Directors of Cityland Education. The first school run by Cityland Education will be a Vocational Educational & Training School (VET) by Ecole Hôtelière de Lausanne (EHL), which aims to transfer the Swiss standards of excellence and best practice to Vietnamese students and experts. As the Vice-Chairwoman, she is responsible for recruiting other directors for the Board of Directors, appointing the management team, as well as overseeing company management.
Ms. Linh began her career in the hospitality industry as Development Manager for Accor. However, prior to that, she had had diverse professional experiences working at an international media agency (NOA) and at the United Nations Conference on Trade and Development (UNCTAD).
With each of her roles, Ms. Linh has always been supporting gender equality and women's empowerment in business, and is a strong advocate of diversity, inclusion, and equality practices.
Ms. Linh was born in Paris to a Vietnamese family and speaks fluently French, English, and Spanish. She holds an Executive Master of Business Administration Asia (EMBA Global Asia) from Columbia Business School, London Business School, and the University of Hong Kong. In 2012, she was awarded the Service Award by her classmates from the MBA.
